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网站 10 大 SEO 策略

作者: 来源: 日期:2008-4-20

Top 10 Search Engine Optimization Strategies For Your Website!

网站10大SEO策略

Although the concept of search engine optimization can be somewhat complex, there are a number of basic search engine optimization techniques you can use to improve your organic search results. Keep the following in mind when trying to achieve top rankings for your website.

尽管搜索引擎优化的观念会有一些复杂,也会有一些基础的SEO技巧可以提高你网站的有机搜索排名。当你设法为你的网站获得较好的排名的时候记住以下几个要点:

1. Meta Tags.     Meta标签

Meta tags are simple lines of code at the top of your web page programming that tell search engines about your page. Include the title tag, keywords tag, description tag, and robots tag on each page.
 
Meta 标签是网页设计顶部几行简单的代码,它是用来告诉搜索引擎关于这个网页的内容。它包括每个页面的title标签、关键词标签、描述标签和robots标签。

2. Create and update your sitemap.  创建并更新你的站点地图
 
Developing a site map is a simple way of giving search engines the information they need to crawl your entire website. There are plenty of free software packages on the web that can help you generate a sitemap. Once you create a sitemap, submit it to Google and Yahoo.

建立站点地图是告诉搜索引擎它需要爬行的你的整个网站的内容的简单方法。Web上有许多生成站点地图的免费软件。一旦你建立了站点地图,立刻把它提交到Google和Yahoo!

3. Ensure that all navigation is in HTML.  确保所有的导航都使用HTML

All too often, navigational items are in the form of java script. Even though navigation technically still works in this format, it’s not optimized. Create your navigation in HTML to enhance internal links throughout your website.

通常,导航系统都是以Java的形式出现的。即使从技术上讲导航是以这种形式出现的,但它不是最优化的。用HTML建立你的导航系统来增强你整个网站的内部链接。

4. Check that all images include ALT text. 检查所有的图片是否含有ALT文本

Your image’s alt text is spidered by search engines. If you’re not including your keywords in alt text, you’re missing out on a huge opportunity for improved search engine result placements. Label all of your images properly.

图片的ALT文本会被搜索引擎蜘蛛爬行。如果你没有在ALT文本中放置关键词,那么你就错失了获得良好排名位置的很大的机会。为你的图片加入适当的标签。

5. Use Flash content sparingly.   合理的使用Flash

Content generated through java script or flash is a big no-no. Some webmasters like to use flash because of the presentation. If you must, use it sparingly, but only after your site has been properly optimized with basic search engine optimization in mind.

由Java生成的内容和Flash是一个最大的禁忌。由于陈述的原因一些站长喜欢使用Flash。如果必要的话,合理的使用,但是在你的脑海中必须有合理的基本的优化方案。

6. Make sure that your website code is clean.  确保网站代码的简洁

Keep in mind when optimizing a web page crawlers are basically only looking at your source code. When programming your web pages, having W3C compliant code can make all the difference. Run your code through a W3C validator before promoting.

当你优化一个网站的时候时刻谨记爬行程序主要查看你的源代码。当设计网站的时候,遵循W3C规则关系重大。在发布网站之前用W3C检测器检测你的源码。

7. Place keywords in your page content.  把关键字放到文章内容中

Search engines scan your website and web pages for keywords. Shoot for a keyword density of between two and eight percent. Google likes your page to be at the lower end of this scale and Yahoo at the upper end.

搜索引擎通过关键词浏览你的站点和网页。关键词的密度在2%-8%之间。Google喜欢你的网页关键词密度在较低的一端而Yahoo!却是在较高的一端。

8. Submit your website to search engine directories.  把你的网站提交到搜索引擎目录

It’s always a good idea to let large search engine directories know that you’re out there. Submit your website URL to directories like Google, Yahoo, and DMOZ.

让搜索引擎知道自己网站的存在总是好的,把你的网站提交到Google、yahoo和DMOZ。

9. Build links to your website. 为你的网站建立链接

Consider building a link exchange program or create one-way links to your site using articles or forum posts. All major search engines value the importance of your website based on how many others websites are linking to it.

10. Combine SEO with E-Marketing    SEO与网络营销的结合

In my own opinion, E-marketing is the most important in the search engine Marketing. For example, you use the E-marketing methods to improve your web; you will get beat all traffic.

我个人认为,网络营销在搜索引擎营销中是非常重要的。举一个简单的例子来说,当你利用网络营销的手段推广网站的时候,你会得到意想不到的流量。

Learning to optimize your website for search engines takes time and patience. Start by applying basic search engine optimization principles. If you’re new to website optimization, or even a well seasoned veteran, begin by prioritizing which pages are most important to you and go from there. Soon you’ll find yourself moving up the rankings.

学习搜索引擎优化需要时间和耐心。从应用最基本的SEO原理开始。不管你是一个新手,还是一个技术熟练的老手,从区分哪个网页是你最重要的网页开始,并进行优化。你很快将会发现你的网站的排名有所提升。

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